Creating a memorable and impactful product launch for La Roche-Posay’s Mela B3 by engaging beauty journalists, skinfluencers, and brand ambassadors. The aim is to generate buzz, drive product awareness, and showcase the innovative qualities of Mela B3.
La Roche-Posay invited beauty journalists, skinfluencers and ambassadors from The Netherlands and Belgium to visit Amsterdam. All for the biggest product reveal La Roche-Posay ever did. Guests stepped into a world, centered around the revolution of Mela B3. During an immersive and interactive event experience, they learned all about the power of Mela B3 and the innovation of Melasyl. The whole activation included a press lunch, influencer diner and hotel stay in Amsterdam.
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