The campaign used Instagram and TikTok for content distribution and crowdfunding. A landing page was also set up to inform the target audience about the campaign and HUB's thinking on Pride and inclusivity. In addition, a newspaper was designed and sent along with all sales made online through hubfootwear.com. Out Of Home poster campaigns were set up in Amsterdam and Hamburg, the two cities where HUB has a strong presence, to boost the campaign offline. This approach created a 360-degree marketing campaign with influencers, event organization, the Out of Home poster campaign, creative AMFI students, spoken word artists, DJs, sneaker customizers, and various PR resources.